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Investor & Entrepreneur

Jake Paul.

Boxer, creator and co-founder of a combat-sports business.

Why this speaker matters

A useful business question: when does audience attention turn into an operation with lasting value?

Topics to listen for

Relevant context

Audience can become business leverage

Paul combines athlete, media draw and promoter. That makes the topic less about fame by itself and more about whether direct audience attention improves bargaining power with venues, broadcasters, sponsors and other fighters.

Relevant context

The test is whether the promotion extends beyond him

MVP’s expansion into women’s boxing and mixed martial arts tests whether a personality-led launch can become a durable company with other athletes, recurring events and media-rights value.

Questions worth asking

  1. How do you distinguish repeat customers from a temporary burst of attention?
  2. What makes a business durable when the founder is also the main source of distribution?

Who they are

Jake Paul co-founded Most Valuable Promotions with Nakisa Bidarian in 2021. Alongside his own boxing career, MVP signed Amanda Serrano and promoted major women’s boxing events, including her bouts with Katie Taylor. The company also partnered with Netflix for Paul’s 2024 fight against Mike Tyson. His work spans being the athlete, attracting the audience and helping own the promotion.

What they are working on

Beyond a single celebrity fight.

MVP’s August 2026 anniversary announcement describes expansion into mixed martial arts and a combination with the Professional Fighters League. It also details a dedicated women’s boxing platform with ESPN and Sky Sports distribution. Those ventures make Paul’s business story about athlete representation, live events and media rights as well as his personal following.

Sources and supporting passages

Listed by the Summit organizer ↗, checked 2026-09-09. Appearances may change. Atlas is an independent guide.